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Spring Summer 2025

Fashion news for your wardrobe

Explore news

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-minded women worldwide. At Byflou.com you’ll find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basic styles as well as for trendy and sporty designs. Explore our curated range of fashion, always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Shoes
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
SS25 Fashion News

Explore new trends and fashion news for Spring Summer 2025

Fashion news 2025

Jackets & Coats

Footwear

Boots

Season trend

Bermuda Shorts

Accessories

Cool Details

Comfort & coolness

Sneakers
SS25 News

New season

Get inspired
Plissé Copenhagen - Belt - Elea Belt - Dark brown
Plissé Copenhagen
Elea Belt
€64.22 €80.28
IVY Copenhagen - Jeans - Ivy-tara Jeans Wash Cool Barcelona - Denim Blue
IVY Copenhagen
Ivy-tara Jeans Wash Cool Barcelona
€85.66 €107.08
Modström - Jacket - IsmaelMD Jacket - Black
Modström
IsmaelMD Jacket
€267.93 €334.91
A. Kjærbede - Sunglasses - Frida - Black
A. Kjærbede
Frida
€26.67
H2OFagerholt - Shorts - My Shorts - Sand
H2OFagerholt
My Shorts
€128.55 €160.69
By Malene Birger - Shirt - Derris - Blue Iris Strip
By Malene Birger
Derris
€149.99 €187.49
Jackets & Coats

Spring Outerwear

Shop here
Selected Femme - Coat - SLFAsya Coat - Greige
Selected Femme
SLFAsya Coat
€160.71 €200.89
Samsøe & Samsøe - Trenchcoat - SARaff Trench Coat - VETIVER
Samsøe & Samsøe
SARaff Trench Coat
€236.00 €295.00
Modström - Jacket - IsmaelMD Jacket - Black
Modström
IsmaelMD Jacket
€267.93 €334.91
H2OFagerholt - Jacket - Airport Jacket - Ibex Brown
H2OFagerholt
Airport Jacket
€214.32 €267.90
News from Aiayu

Classic styles

Aiayu News
Aiayu - T-shirt - Aiayu Circular State Tee - Pure Ecru 25.1
Aiayu
Aiayu Circular State Tee
€58.43 €73.04
Aiayu - Cap - Cap - Brown
Aiayu
Cap
€66.34
Aiayu - Shorts - Willy Shorts - Light Vintage Army
Aiayu
Willy Shorts
€106.68 €133.35
Aiayu - Shopper - Bag Canvas - Pure Ecru
Aiayu
Bag Canvas
€53.07 €66.34
Aiayu - Clutch - Helen Classic - Mix Brownie/Salt
Aiayu
Helen Classic
€200.35
Aiayu - Cardigan - Cora - Black Blue
Aiayu
Cora
€256.78 €320.97
 

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  • Pernille Corydon - Earring - Liberty Hoop - Gold
    Pernille Corydon
    Earring - Liberty Hoop
    €29.48 €36.85
    20% - Birthday
    • 50 mm
  • Wood Wood - Sweatshirt - Leia - Soft Sand
    Wood Wood
    Sweatshirt - Leia
    €64.29 €214.29
    70% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Wood Wood - Dress - Lola - Blue Grey
    Wood Wood
    Dress - Lola
    €64.29 €214.29
    70% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Pernille Corydon - Earrings - Treasure Earsticks - Gold
    Pernille Corydon
    Earrings - Treasure Earsticks
    €60.17
    • 11 mm
    9-14 days delivery time
  • Pernille Corydon - Bracelet - Liberty Bracelet - Gold
    Pernille Corydon
    Bracelet - Liberty Bracelet
    €64.22 €80.28
    20% - Birthday
    • 16-19 cm
  • Maanesten - Ring - Cora Ring - Silver
    Maanesten
    Ring - Cora Ring
    €36.00 €60.00
    40% - Birthday
    • 51
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    • 57
    In stock for quick delivery
  • Pernille Corydon - Necklace - Liberty - Gold
    Pernille Corydon
    Necklace - Liberty
    €101.74 €127.18
    20% - Birthday
    • 38-45 cm
    In stock for quick delivery
  • Maanesten - Necklace - Maggie - Gold
    Maanesten
    Necklace - Maggie
    €194.19
    • 40-44 cm
    In stock for quick delivery
  • Maanesten - Ring - Cille Ring - Silver
    Maanesten
    Ring - Cille Ring
    €52.27 €87.11
    40% - Birthday
    • 51
    • 53
    • 55
    • 57
    In stock for quick delivery
  • Maanesten - Ring - Siv Ring - Silver
    Maanesten
    Ring - Siv Ring
    €40.21 €67.01
    40% - Birthday
    • 51
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    In stock for quick delivery
  • Maanesten - Ring - Brook Ring - 450
    Maanesten
    Ring - Brook Ring
    €36.19 €60.31
    40% - Birthday
    • 51
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    • 57
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  • Maanesten - Ring - Pari - Gold
    Maanesten
    Ring - Pari
    €67.01
    • 47
    • 51
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    • 55
    In stock for quick delivery
  • Maanesten - Ring - Rita Ring - Silver
    Maanesten
    Ring - Rita Ring
    €32.00 €53.33
    40% - Birthday
    • 51
    • 53
    • 55
    • 57
    In stock for quick delivery
  • Maanesten - Earring - Moonie Earring - Gold
    Maanesten
    Earring - Moonie Earring
    €20.00
    • 22 mm
    In stock for quick delivery
  • Maanesten - Earring - Lucca Earring - Goldplated
    Maanesten
    Earring - Lucca Earring
    €20.00
    • One Size
    In stock for quick delivery
  • Maanesten - Bracelet - Lula White Bracelet - Goldplated
    Maanesten
    Bracelet - Lula White Bracelet
    €75.00
    • 17,5 cm
    In stock for quick delivery
  • Maanesten - Bracelet - Lula White Bracelet - Silver
    Maanesten
    Bracelet - Lula White Bracelet
    €75.00
    • 17,5 cm
    In stock for quick delivery
  • Pernille Corydon - Earring - Bay Hoops - Gold
    Pernille Corydon
    Earring - Bay Hoops
    €37.42 €46.77
    20% - Birthday
    • 30 mm
    In stock for quick delivery
  • Pernille Corydon - Necklace - Nora - Gold
    Pernille Corydon
    Necklace - Nora
    €74.94 €93.68
    20% - Birthday
    • 40-45 cm
    In stock for quick delivery
  • Pernille Corydon - Necklace - Nora - Silver
    Pernille Corydon
    Necklace - Nora
    €74.94 €93.68
    20% - Birthday
    • 40-45 cm
    In stock for quick delivery
  • Selected Femme - Dress - SLFEvita 2/4 AOP Midi Wrap Dress - Black Printed
    Selected Femme
    Dress - SLFEvita 2/4 Midi Wrap Dress
    €48.19 €120.48
    60% - Birthday
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
  • Wood Wood - Skirt - Drew Denim Skirt - Vintage Beige
    Wood Wood
    Skirt - Drew Denim Skirt
    €64.29 €214.29
    70% - Birthday
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
  • Pernille Corydon - Earrings - Ocean Treasure Earsticks - Gold
    Pernille Corydon
    Earrings - Ocean Treasure Earsticks
    €69.58 €86.98
    20% - Birthday
    • L: 20 mm
    In stock for quick delivery
  • Pernille Corydon - Earrings - Ocean Treasure Earsticks - Silver
    Pernille Corydon
    Earrings - Ocean Treasure Earsticks
    €69.58 €86.98
    20% - Birthday
    • L: 20 mm
    In stock for quick delivery
  • Pico - Hair Claw - Small Butterfly Claw - Powder Glitter
    Pico
    Hair Claw - Small Butterfly Claw
    €6.33 €7.91
    20% - Birthday
    • 3 x 3,5 cm
    In stock for quick delivery
  • Pico - Hair Claw - Small Butterfly Claw - Silver Glitter
    Pico
    Hair Claw - Small Butterfly Claw
    €6.33 €7.91
    20% - Birthday
    • 3 x 3,5 cm
    In stock for quick delivery
  • Pico - Hair Claw - Small Butterfly Claw - White
    Pico
    Hair Claw - Small Butterfly Claw
    €6.97 €8.71
    20% - Birthday
    • 3 x 3,5 cm
    In stock for quick delivery
  • Pico - Hair Claw - Small Butterfly Claw - Dark Berry
    Pico
    Hair Claw - Small Butterfly Claw
    €6.97 €8.71
    20% - Birthday
    • 3 x 3,5 cm
    In stock for quick delivery
  • NAILBERRY - Nail Polish - Nailberry Clean - Clear
    NAILBERRY
    Nail Polish - Nailberry Clean
    €20.90 €26.13
    20% - Birthday
    • 100 ml
    In stock for quick delivery
  • Mads Nørgaard - Blouse - Dantel Hartha Top - Black
    Mads Nørgaard
    Blouse - Dantel Hartha Top
    €48.18 €120.48
    61% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Mads Nørgaard - Pants - Dantel Uri Pants - Black
    Mads Nørgaard
    Pants - Dantel Uri Pants
    €48.18 €120.48
    61% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Mads Nørgaard - Dress - Gran Jacquard Anne Dress - Black
    Mads Nørgaard
    Dress - Gran Jacquard Anne Dress
    €96.44 €241.09
    60% - Birthday
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
  • Mads Nørgaard - Dress - 1x1 Organic Colanta Dress - Paisley AOP/Black
    Mads Nørgaard
    Dress - 1x1 Organic Colanta Dress
    €42.83 €107.08
    60% - Birthday
    • XS
    • S
    • M
    • L
    • XL
  • Mads Nørgaard - Pants - Cher Jena Pants - Tie Dye AOP/Orange Clown
    Mads Nørgaard
    Pants - Cher Jena Pants
    €48.20 €120.48
    60% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Mads Nørgaard - Pants - Patch Perly Knit Pants - Estate Blue Mix
    Mads Nørgaard
    Pants - Patch Perly Knit Pants
    €80.38 €200.89
    60% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Mads Nørgaard - Pants - Charlotte Palma Pants - Whitecap Grey
    Mads Nørgaard
    Pants - Charlotte Palma Pants
    €75.01 €187.49
    60% - Birthday
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
  • Mads Nørgaard - Pants - Milk Krauer Pants - Estate Blue/Cloud Dancer
    Mads Nørgaard
    Pants - Milk Krauer Pants
    €69.65 €174.09
    60% - Birthday
    • 34
    • 36
    • 38
    • 40
    • 42
  • Mads Nørgaard - Dress - Cher Hathena Dress - Tie Dye AOP/Estate Blue
    Mads Nørgaard
    Dress - Cher Hathena Dress
    €58.94 €147.28
    60% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Mads Nørgaard - Dress - Dantel Beate Dress AOP - Mesh AOP/Andean Toucan
    Mads Nørgaard
    Dress - Dantel Beate Dress AOP
    €60.27 €200.89
    70% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Selected Femme - Pants - SLFDesiree MW Pants - Absinthe Green
    Selected Femme
    Pants - SLFDesiree MW Pants
    €24.08 €80.28
    70% - Birthday
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
  • Maria Black - Ring - Mom Ring - Gold
    Maria Black
    Ring - Mom Ring
    €107.22 €134.02
    20% - Birthday
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
    • 62
    In stock for quick delivery
  • Maria Black - Ring - Mom Ring - Silver
    Maria Black
    Ring - Mom Ring
    €85.77 €107.21
    20% - Birthday
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
    • 62
    In stock for quick delivery
  • Wood Wood - Dress - Eva Performance Dress - Purple AOP
    Wood Wood
    Dress - Eva Performance Dress
    €112.53 €375.11
    70% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Maanesten - Earring - Mathilda - Silver
    Maanesten
    Earring - Mathilda
    €18.09 €30.15
    40% - Birthday
    • 26x7 mm
    In stock for quick delivery
  • Selected Femme - Pants - SLFTinni - Relaxed MW Wide Pants - Sharp Green
    Selected Femme
    Pants - SLFTinni - Relaxed MW Wide Pants
    €24.08 €80.28
    70% - Birthday
    • 34/L32
    • 36/L32
    • 38/L32
    • 40/L32
    • 42/L32
    In stock for quick delivery
  • KEANE - Ring - KEANE Ring - Clear White
    KEANE
    Ring - KEANE Ring
    €32.11 €80.28
    60% - Birthday
    • 51
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    • 55
    In stock for quick delivery
    • Online Exclusive
  • KEANE - Ring - KEANE Ring - Peach
    KEANE
    Ring - KEANE Ring
    €32.11 €80.28
    60% - Birthday
    • 51
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    In stock for quick delivery
    • Online Exclusive
  • KEANE - Ring - KEANE Ring - Purple to Blue
    KEANE
    Ring - KEANE Ring
    €32.11 €80.28
    60% - Birthday
    • 51
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    In stock for quick delivery
    • Online Exclusive
  • KEANE - Ring - KEANE Ring - Persophone Secret
    KEANE
    Ring - KEANE Ring
    €32.11 €80.28
    60% - Birthday
    • 51
    • 53
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    In stock for quick delivery
    • Online Exclusive
  • KEANE - Ring - KEANE Ring - Cobal / Gold
    KEANE
    Ring - KEANE Ring
    €32.11 €80.28
    60% - Birthday
    • 51
    • 53
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    In stock for quick delivery
    • Online Exclusive
  • KEANE - Ring - KEANE Ring - Gold
    KEANE
    Ring - KEANE Ring
    €32.11 €80.28
    60% - Birthday
    • 51
    • 53
    • 55
    In stock for quick delivery
    • Online Exclusive
  • KEANE - Ring - KEANE Ring - Silver Pink
    KEANE
    Ring - KEANE Ring
    €32.11 €80.28
    60% - Birthday
    • 51
    • 53
    • 55
    In stock for quick delivery
    • Online Exclusive
  • KEANE - Ring - KEANE Ring - Pink
    KEANE
    Ring - KEANE Ring
    €32.11 €80.28
    60% - Birthday
    • 51
    • 53
    • 55
    In stock for quick delivery
    • Online Exclusive
  • KEANE - Ring - KEANE Ring - Milky Blue
    KEANE
    Ring - KEANE Ring
    €32.11 €80.28
    60% - Birthday
    • 51
    • 53
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    In stock for quick delivery
    • Online Exclusive
  • KEANE - Ring - KEANE Ring - Sub For Satin Slyme
    KEANE
    Ring - KEANE Ring
    €32.11 €80.28
    60% - Birthday
    • 51
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    In stock for quick delivery
    • Online Exclusive
  • KEANE - Ring - KEANE Ring - Wisteria
    KEANE
    Ring - KEANE Ring
    €32.11 €80.28
    60% - Birthday
    • 51
    • 53
    • 55
    In stock for quick delivery
    • Online Exclusive
  • Selected Femme - Dress - SLFDamina 7/8 AOP Dress - Emberglow
    Selected Femme
    Dress - SLFDamina 7/8 AOP Dress
    €24.08 €80.28
    70% - Birthday
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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