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Spring Summer 2025

Fashion news for your wardrobe

Explore news

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-minded women worldwide. At Byflou.com you’ll find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basic styles as well as for trendy and sporty designs. Explore our curated range of fashion, always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Shoes
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
SS25 Fashion News

Explore new trends and fashion news for Spring Summer 2025

Fashion news 2025

Jackets & Coats

Footwear

Boots

Season trend

Bermuda Shorts

Accessories

Cool Details

Comfort & coolness

Sneakers
SS25 News

New season

Get inspired
Plissé Copenhagen - Belt - Elea Belt - Dark brown
Plissé Copenhagen
Elea Belt
€64.22 €80.28
IVY Copenhagen - Jeans - Ivy-tara Jeans Wash Cool Barcelona - Denim Blue
IVY Copenhagen
Ivy-tara Jeans Wash Cool Barcelona
€85.66 €107.08
Modström - Jacket - IsmaelMD Jacket - Black
Modström
IsmaelMD Jacket
€267.93 €334.91
A. Kjærbede - Sunglasses - Frida - Black
A. Kjærbede
Frida
€26.67
H2OFagerholt - Shorts - My Shorts - Sand
H2OFagerholt
My Shorts
€128.55 €160.69
By Malene Birger - Shirt - Derris - Blue Iris Strip
By Malene Birger
Derris
€187.49
Jackets & Coats

Spring Outerwear

Shop here
Selected Femme - Coat - SLFAsya Coat - Greige
Selected Femme
SLFAsya Coat
€160.71 €200.89
Samsøe & Samsøe - Trenchcoat - SARaff Trench Coat - VETIVER
Samsøe & Samsøe
SARaff Trench Coat
€236.00 €295.00
Mos Mosh - Coat - MMBora Rain Trenchcoat - Sea Turtle
Mos Mosh
MMBora Rain Trenchcoat
€159.99 €199.99
Modström - Jacket - IsmaelMD Jacket - Black
Modström
IsmaelMD Jacket
€267.93 €334.91
H2OFagerholt - Jacket - Airport Jacket - Ibex Brown
H2OFagerholt
Airport Jacket
€214.32 €267.90
News from Aiayu

Classic styles

Aiayu News
Aiayu - T-shirt - Aiayu Circular State Tee - Pure Ecru 25.1
Aiayu
Aiayu Circular State Tee
€73.04
Aiayu - Cap - Cap - Brown
Aiayu
Cap
€66.34
Aiayu - Shorts - Willy Shorts - Light Vintage Army
Aiayu
Willy Shorts
€133.35
Aiayu - Shopper - Bag Canvas - Pure Ecru
Aiayu
Bag Canvas
€66.34
Aiayu - Clutch - Helen Classic - Mix Brownie/Salt
Aiayu
Helen Classic
€200.35
Aiayu - Cardigan - Cora - Black Blue
Aiayu
Cora
€320.97
 

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  • Selected Femme - Jacket - SLFPalma Handmade Jacket - Black
    Selected Femme
    Jacket - SLFPalma Handmade Jacket
    €160.71 €200.89
    20% - Birthday
    • 34
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    In stock for quick delivery
  • LALA Berlin - Shopper - Shoulderbag Bonnie - Leo
    LALA Berlin
    Shopper - Shoulderbag Bonnie
    €159.64 €199.55
    20% - Birthday
    • Onesize
    In stock for quick delivery
  • LALA Berlin - Knit - Knit Shirt Keira - Grey
    LALA Berlin
    Knit - Knit Shirt Keira
    €117.82 €147.28
    20% - Birthday
    • XS
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  • LALA Berlin - Shorts - Knit Shorts Kami - Grey
    LALA Berlin
    Shorts - Knit Shorts Kami
    €117.82 €147.28
    20% - Birthday
    • XS
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    In stock for quick delivery
  • Anine Bing - T-shirt - Alessia Tee - Black
    Anine Bing
    T-shirt - Alessia Tee
    €147.28
    • XS
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    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Anine Bing - T-shirt - Alessia Tee - Cream & Black Stripe
    Anine Bing
    T-shirt - Alessia Tee
    €147.28
    • XS
    • S
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    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Anine Bing - Blouse - Alessia Long Sleeve Tee - Cream & Black Stripe
    Anine Bing
    Blouse - Alessia Long Sleeve Tee
    €180.79
    • XS
    • S
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    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Anine Bing - Blouse - Alessia Long Sleeve Tee - Black
    Anine Bing
    Blouse - Alessia Long Sleeve Tee
    €180.79
    • XS
    • S
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    In stock for quick delivery
    • Hollys Dollroom Exclusive
  •
    Anine Bing
    Jacket - Leon Bomber
    €401.91
    • XS
    • S
    • M
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    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Anine Bing - Cardigan - Gwen Cardigan - White/Black
    Anine Bing
    Cardigan - Gwen Cardigan
    €448.82
    • XS
    • S
    • M
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    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Anine Bing - Sweatshirt - Spencer Sweatshirt - Melange Heather Grey
    Anine Bing
    Sweatshirt - Spencer Sweatshirt
    €200.89
    • XS
    • S
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    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Ragbag Studio - Necklace - Affinity Heart - Gold Plated
    Ragbag Studio
    Necklace - Affinity Heart
    €144.63 €180.79
    20% - Birthday
    • Onesize
    In stock for quick delivery
  • Ragbag Studio - Necklace - Affinity Heart - Sterling Silver
    Ragbag Studio
    Necklace - Affinity Heart
    €128.55 €160.69
    20% - Birthday
    • Onesize
    In stock for quick delivery
  • Selected Femme - Shirt - SLFTatiana LS Embr Shirt - Black
    Selected Femme
    Shirt - SLFTatiana LS Embr Shirt
    €53.50 €66.87
    20% - Birthday
    • 34
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    In stock for quick delivery
    • Organic Cotton
  • Selected Femme - Shirt - SLFTatiana LS Embr Shirt - Brigth White
    Selected Femme
    Shirt - SLFTatiana LS Embr Shirt
    €53.50 €66.87
    20% - Birthday
    • 34
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    In stock for quick delivery
    • Organic Cotton
  • Selected Femme - Shirt - SLFTatiana LS Embr Shirt - Flame Scarlet
    Selected Femme
    Shirt - SLFTatiana LS Embr Shirt
    €26.75 €66.87
    60% - Birthday
    • 34
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    In stock for quick delivery
    • Organic Cotton
  • Mos Mosh - Jeans - MMDara Shane Jeans Regular - Mid Blue
    Mos Mosh
    Jeans - MMDara Shane Jeans Regular
    €119.99 €149.99
    20% - Birthday
    • 26'
    • 27'
    • 28'
    • 29'
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    • 31'
    • 32'
    • 33'
    In stock for quick delivery
  • Mos Mosh - Jeans - MMDara Vint Jeans Regular - Light Blue
    Mos Mosh
    Jeans - MMDara Vint Jeans Regular
    €111.99 €139.99
    20% - Birthday
    • 25'
    • 26'
    • 27'
    • 28'
    • 29'
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    • 31'
    • 32'
    • 33'
  • Mos Mosh - Jeans - MMCecilia Sioux Jeans Regular - Mid Blue
    Mos Mosh
    Jeans - MMCecilia Sioux Jeans Regular
    €95.99 €119.99
    20% - Birthday
    • 25'
    • 26'
    • 27'
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    • 33'
    In stock for quick delivery
  • Anonymous Copenhagen - Sandals - Sophie 20 Crackled metallic goat - Champagne
    Anonymous Copenhagen
    Sandals - Sophie 20 Crackled metallic goat
    €187.49
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    In stock for quick delivery
  • LALA Berlin - Dress - Dress Dan - Washed Blue
    LALA Berlin
    Dress - Dress Dan
    €117.82 €147.28
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • LALA Berlin - Sweatshirt - Sweatshirt Berlin - Cream
    LALA Berlin
    Sweatshirt - Sweatshirt Berlin
    €159.64 €199.55
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • LALA Berlin - T-shirt - T-Shirt Cara - LALA white/black
    LALA Berlin
    T-shirt - T-Shirt Cara
    €55.64 €69.55
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • LALA Berlin - T-shirt - T-Shirt Cara - LALA white/blue
    LALA Berlin
    T-shirt - T-Shirt Cara
    €55.64 €69.55
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Aiayu - Knit - Tamaya - Albicant
    Aiayu
    Knit - Tamaya
    €307.57
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Aiayu - Shorts - Shorts Long Denim - Iceberg
    Aiayu
    Shorts - Shorts Long Denim
    €106.54
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • Aiayu - Shirt - Lynette - White
    Aiayu
    Shirt - Lynette
    €133.35
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Organic Cotton
    • Essentials
  • Aiayu - Shirt - Lynette - Pure Ecru
    Aiayu
    Shirt - Lynette
    €133.35
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Organic Cotton
    • Essentials
  • Aiayu - Pants - Miles Pant Denim - Iceberg
    Aiayu
    Pants - Miles Pant Denim
    €160.15
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • GOTS
  • Selected Femme - Dress - SLFHarper Short Denim Dress - Black
    Selected Femme
    Dress - SLFHarper Short Denim Dress
    €107.10 €133.88
    20% - Birthday
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
  • HOPE - Dress - Unravel Dress - Brown Stripe
    HOPE
    Dress - Unravel Dress
    €120.57 €401.91
    70% - Birthday
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
  • HOPE - Pants - Pick Trousers - Black Textured
    HOPE
    Pants - Pick Trousers
    €104.49 €348.31
    70% - Birthday
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
  • HOPE - Dress - Sparrow - Grey Pinstripe
    HOPE
    Dress - Sparrow
    €116.55 €388.51
    70% - Birthday
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
  • HOPE - Pants - Sharp - Black
    HOPE
    Pants - Sharp
    €56.25 €187.49
    70% - Birthday
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
  • HOPE - Blouse - Turtleneck - Beige
    HOPE
    Blouse - Turtleneck
    €44.18 €147.28
    70% - Birthday
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
  • Sneaky Fox - Tights - Nika Tights - Black
    Sneaky Fox
    Tights - Nika Tights
    €18.12 €22.65
    20% - Birthday
    • Onesize
    In stock for quick delivery
  • Sneaky Fox - Tights - Nika Tights - Cocoa
    Sneaky Fox
    Tights - Nika Tights
    €18.12 €22.65
    20% - Birthday
    • Onesize
    In stock for quick delivery
  • Asics - Shoe tray - GEL-Kinetic Fluent - Glacier Grey/Steel Grey
    Asics
    Sneakers - GEL-Kinetic Fluent
    €161.50 €190.00
    15% - Birthday
    • 36
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    • 37,5
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    In stock for quick delivery
  • Sissel Edelbo
    Blouse - Sissel Top
    €267.93 €334.91
    20% - Birthday
    • Onesize
    In stock for quick delivery
    • Organic Cotton
  •
    Sissel Edelbo
    Blouse - Yang Top
    €182.15 €227.69
    20% - Birthday
    • Onesize
    In stock for quick delivery
    • Organic Cotton
  •
    Sissel Edelbo
    Jacket - Makenna Jacket
    €171.43 €214.29
    20% - Birthday
    • Onesize
    In stock for quick delivery
  • Sissel Edelbo - Blouse - Maude Top - Incense
    Sissel Edelbo
    Blouse - Maude Top
    €160.71 €200.89
    20% - Birthday
    • S/M
    • M/L
    In stock for quick delivery
    • Organic Cotton
  • New Balance - Sneakers - MR530SG - White
    New Balance
    Sneakers - MR530SG
    €100.00 €125.00
    20% - Birthday
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    • 37,5
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    • Essentials
  • IVY Copenhagen - Jeans - IVY-Alexa Cropped Jeans Wash Westminster - Denim Blue
    IVY Copenhagen
    Jeans - IVY-Alexa Cropped Jeans Wash Westminster
    €85.66 €107.08
    20% - Birthday
    • 25/30''
    • 26/30''
    • 27/30''
    • 28/30''
    • 29/30''
    • 30/30''
    • 31/30''
    • 32/30''
    In stock for quick delivery
  • IVY Copenhagen - Jeans - IVY-Ann Charlotte Jeans Wash Bexley Rinse - Denim Blue
    IVY Copenhagen
    Jeans - IVY-Ann Charlotte Jeans Wash Bexley Rinse
    €96.38 €120.48
    20% - Birthday
    • 25/32''
    • 26/32''
    • 27/32''
    • 28/32''
    • 29/32''
    • 30/32''
    • 31/32''
    • 32/32''
    In stock for quick delivery
  • H2OFagerholt - Shorts - Monday Shorts - Light Blue Denim
    H2OFagerholt
    Shorts - Monday Shorts
    €160.71 €200.89
    20% - Birthday
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    In stock for quick delivery
  • Ganni - T-shirt - Soft Cotton Rib Short Sleeve T-Shirt - Bright White
    Ganni
    T-shirt - Soft Cotton Rib Short Sleeve T-Shirt
    €93.68
    • XS
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    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • Ganni - T-shirt - Soft Cotton Rib Short Sleeve T-Shirt - Black
    Ganni
    T-shirt - Soft Cotton Rib Short Sleeve T-Shirt
    €93.68
    • XS
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    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • Modström - Shirt - MesiMD Shirt - Soft White
    Modström
    Shirt - MesiMD Shirt
    €80.30 €100.38
    20% - Birthday
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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