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Spring Summer 2025

Fashion news for your wardrobe

Explore news

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-minded women worldwide. At Byflou.com you’ll find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basic styles as well as for trendy and sporty designs. Explore our curated range of fashion, always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Shoes
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
SS25 Fashion News

Explore new trends and fashion news for Spring Summer 2025

Fashion news 2025

Jackets & Coats

Footwear

Boots

Season trend

Bermuda Shorts

Accessories

Cool Details

Comfort & coolness

Sneakers
SS25 News

New season

Get inspired
Plissé Copenhagen - Belt - Elea Belt - Dark brown
Plissé Copenhagen
Elea Belt
€64.22 €80.28
IVY Copenhagen - Jeans - Ivy-tara Jeans Wash Cool Barcelona - Denim Blue
IVY Copenhagen
Ivy-tara Jeans Wash Cool Barcelona
€85.66 €107.08
Modström - Jacket - IsmaelMD Jacket - Black
Modström
IsmaelMD Jacket
€267.93 €334.91
A. Kjærbede - Sunglasses - Frida - Black
A. Kjærbede
Frida
€26.67
H2OFagerholt - Shorts - My Shorts - Sand
H2OFagerholt
My Shorts
€128.55 €160.69
By Malene Birger - Shirt - Derris - Blue Iris Strip
By Malene Birger
Derris
€149.99 €187.49
Jackets & Coats

Spring Outerwear

Shop here
Selected Femme - Coat - SLFAsya Coat - Greige
Selected Femme
SLFAsya Coat
€160.71 €200.89
Samsøe & Samsøe - Trenchcoat - SARaff Trench Coat - VETIVER
Samsøe & Samsøe
SARaff Trench Coat
€236.00 €295.00
Modström - Jacket - IsmaelMD Jacket - Black
Modström
IsmaelMD Jacket
€267.93 €334.91
H2OFagerholt - Jacket - Airport Jacket - Ibex Brown
H2OFagerholt
Airport Jacket
€214.32 €267.90
News from Aiayu

Classic styles

Aiayu News
Aiayu - T-shirt - Aiayu Circular State Tee - Pure Ecru 25.1
Aiayu
Aiayu Circular State Tee
€58.43 €73.04
Aiayu - Cap - Cap - Brown
Aiayu
Cap
€66.34
Aiayu - Shorts - Willy Shorts - Light Vintage Army
Aiayu
Willy Shorts
€106.68 €133.35
Aiayu - Shopper - Bag Canvas - Pure Ecru
Aiayu
Bag Canvas
€53.07 €66.34
Aiayu - Clutch - Helen Classic - Mix Brownie/Salt
Aiayu
Helen Classic
€200.35
Aiayu - Cardigan - Cora - Black Blue
Aiayu
Cora
€256.78 €320.97
 

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  • Mos Mosh - Skirt - MMEnja Alexis Skirt - Black
    Mos Mosh
    Skirt - MMEnja Alexis Skirt
    €79.99 €99.99
    20% - Birthday
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
  • Mos Mosh
    Shirt - MMElinda Leafy Stripe Shirt
    €111.99 €139.99
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Mos Mosh
    Dress - MMSabaro Grade Dress
    €135.99 €169.99
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Mos Mosh - Jacket - MMPenn Mino Jacket - Cayenne
    Mos Mosh
    Jacket - MMPenn Mino Jacket
    €191.99 €239.99
    20% - Birthday
    • 34
    • 36
    • 38
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    • 42
    In stock for quick delivery
  • Mos Mosh
    T-shirt - MMHallin O-ss Deco Tee
    €63.99 €79.99
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Mos Mosh - T-shirt - MMZibby O-ss Tee - Black
    Mos Mosh
    T-shirt - MMZibby O-ss Tee
    €43.99 €54.99
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    • Organic Cotton
  • Asics - Sneakers - GEL 1130 - Black/Pure Silver
    Asics
    Sneakers - GEL 1130
    €106.25 €125.00
    15% - Birthday
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    • 37,5
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    • 39,5
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    • 44,5
    • 45
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    • 47
    In stock for quick delivery
    • Essentials
  • LULU Copenhagen - Doll accessories - Stiletto Earring - Gold plated
    LULU Copenhagen
    Earring - Stiletto Earring
    €18.76 €23.45
    20% - Birthday
    • 7 mm
    In stock for quick delivery
  • LULU Copenhagen - Doll accessories - Stiletto Earring - Silver plated
    LULU Copenhagen
    Earring - Stiletto Earring
    €18.76 €23.45
    20% - Birthday
    • 7 mm
    In stock for quick delivery
  • LULU Copenhagen - Earring - Word Kiss Earring - Gold plated
    LULU Copenhagen
    Earring - Word Kiss Earring
    €21.44 €26.80
    20% - Birthday
    • 8 mm x 4 mm
    In stock for quick delivery
  • LULU Copenhagen - Earring - Word Kiss Earring - Silver plated
    LULU Copenhagen
    Earring - Word Kiss Earring
    €21.44 €26.80
    20% - Birthday
    • 8 mm x 4 mm
    In stock for quick delivery
  • OpéraSPORT - Skirt - Agathe Skirt - BLACK
    OpéraSPORT
    Skirt - Agathe Skirt
    €80.30 €100.38
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Partly Recycled
  • OpéraSPORT - Outdoor Sofa - Daphne Top - BLACK
    OpéraSPORT
    Blouse - Daphne Top
    €80.30 €100.38
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Partly Recycled
  • OpéraSPORT - Shirt - Alex Unisex Shirt - Black Stripes
    OpéraSPORT
    Shirt - Alex Unisex Shirt
    €171.43 €214.29
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • OpéraSPORT - Shirt - Alex Unisex Shirt - Blue Stripes
    OpéraSPORT
    Shirt - Alex Unisex Shirt
    €171.43 €214.29
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • Rains - Weekend bag - Hilo Weekend Bag Large W3 - Black
    Rains
    Weekend bag - Hilo Weekend Bag Large W3
    €107.08
    • H: 29 x D: 27 x W: 60 cm
    In stock for quick delivery
  • Rains - Weekend bag - Hilo Weekend Bag Large W3 - Green
    Rains
    Weekend bag - Hilo Weekend Bag Large W3
    €107.08
    • H: 29 x D: 27 x W: 60 cm
    In stock for quick delivery
  • Dear Denier - Tights - Erika 15 Denier - Light Nude
    Dear Denier
    Tights - Erika 15 Denier
    €21.34 €26.67
    20% - Birthday
    • S/M
    • M/L
    • L/XL
    In stock for quick delivery
    • Partly Recycled
  • Dear Denier - Tights - Erika 15 Denier - Black
    Dear Denier
    Tights - Erika 15 Denier
    €21.34 €26.67
    20% - Birthday
    • S/M
    • M/L
    • L/XL
    In stock for quick delivery
    • Partly Recycled
  • Dear Denier - Tights - Erika 30 Denier - Black
    Dear Denier
    Tights - Erika 30 Denier
    €21.34 €26.67
    20% - Birthday
    • S/M
    • M/L
    • L/XL
    In stock for quick delivery
    • Partly Recycled
  • Dear Denier - Tights - Erika 50 Denier - Black
    Dear Denier
    Tights - Erika 50 Denier
    €22.41 €28.01
    20% - Birthday
    • S/M
    • M/L
    • L/XL
    • XXL
    In stock for quick delivery
    • Partly Recycled
  • A. Kjærbede - Sunglasses - Frida - Black
    A. Kjærbede
    Sunglasses - Frida
    €26.67
    • One Size
    In stock for quick delivery
  • A. Kjærbede - Sunglasses - Frida - Chocolate
    A. Kjærbede
    Sunglasses - Frida
    €26.67
    • One Size
    In stock for quick delivery
  • A. Kjærbede - Sunglasses - Frida - Smoke Transparent
    A. Kjærbede
    Sunglasses - Frida
    €26.67
    • One Size
    In stock for quick delivery
  • A. Kjærbede - Sunglasses - Hello - Gold
    A. Kjærbede
    Sunglasses - Hello
    €26.67
    • One Size
    In stock for quick delivery
  • A. Kjærbede - Sunglasses - Hello - Gun Metal
    A. Kjærbede
    Sunglasses - Hello
    €26.67
    • One Size
    In stock for quick delivery
  • A. Kjærbede - Sunglasses - Hello - Matte Brown
    A. Kjærbede
    Sunglasses - Hello
    €26.67
    • One Size
    In stock for quick delivery
  • A. Kjærbede - Sunglasses - Noah - Gold Burnt Amber
    A. Kjærbede
    Sunglasses - Noah
    €26.67
    • One Size
    In stock for quick delivery
  • A. Kjærbede - Sunglasses - Noah - Rosegold Galactic Pink
    A. Kjærbede
    Sunglasses - Noah
    €26.67
    • One Size
    In stock for quick delivery
  • Selected Femme - Trenchcoat - SLFCilo Short Trenchcoat - Vetiver
    Selected Femme
    Jacket - SLFCilo Short Trenchcoat
    €107.10 €133.88
    20% - Birthday
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Partly Recycled
  • Selected Femme - T-shirt - SLFColwoman 2/4 Oversized Tee NOOS - White
    Selected Femme
    T-shirt - SLFColwoman 2/4 Oversized Tee NOOS
    €27.77 €34.71
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Organic Cotton
    • Essentials
  • Selected Femme - T-shirt - SLFColwoman 2/4 Oversized Tee NOOS - Black
    Selected Femme
    T-shirt - SLFColwoman 2/4 Oversized Tee NOOS
    €27.77 €34.71
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Organic Cotton
    • Essentials
  • Selected Femme - T-shirt - SLFColwoman 2/4 Oversized Tee NOOS - Volcanic Ash
    Selected Femme
    T-shirt - SLFColwoman 2/4 Oversized Tee NOOS
    €27.77 €34.71
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    In stock for quick delivery
    • Organic Cotton
  • By Malene Birger - Skirt - Pheobes - Black
    By Malene Birger
    Skirt - Pheobes
    €160.71 €200.89
    20% - Birthday
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Organic Cotton
  •
    By Malene Birger
    Skirt - Pheobes
    €160.71 €200.89
    20% - Birthday
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Organic Cotton
  • By Malene Birger - Cap - Aubriela - Black
    By Malene Birger
    Cap - Aubriela
    €74.94 €93.68
    20% - Birthday
    • Onesize
    In stock for quick delivery
  • LALA Berlin - Scarf - Scarf Aria Cashmere Gauze - Beige
    LALA Berlin
    Scarf - Scarf Aria Cashmere Gauze
    €238.98 €298.72
    20% - Birthday
    • Onesize
    In stock for quick delivery
  • Modström - Polo - MagdaloneMD Polo - Black
    Modström
    Polo - MagdaloneMD Polo
    €53.50 €66.87
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • Modström - Polo - MagdaloneMD Polo - Soft White
    Modström
    Polo - MagdaloneMD Polo
    €53.50 €66.87
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • Modström - Skirt - MagdaloneMD Skirt - Black
    Modström
    Skirt - MagdaloneMD Skirt
    €42.78 €53.47
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • Modström - Blouse - MagdaloneMD LS Top - Black
    Modström
    Blouse - MagdaloneMD LS Top
    €48.14 €60.17
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • Modström - Skirt - TianaMD Skirt - Iron Gate
    Modström
    Skirt - TianaMD Skirt
    €69.58 €86.98
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Partly Recycled
  • By Malene Birger - Dress - Marciella - Black
    By Malene Birger
    Dress - Marciella
    €149.99 €187.49
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • By Malene Birger - Top - Frillio - Black
    By Malene Birger
    Top - Frillio
    €64.22 €80.28
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • By Malene Birger - Top - Frillio - Blue Iris
    By Malene Birger
    Top - Frillio
    €64.22 €80.28
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • By Malene Birger - Top - Frillio - Oyster Gray
    By Malene Birger
    Top - Frillio
    €64.22 €80.28
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • By Malene Birger - Cap - Aubrieli - Cornstalk
    By Malene Birger
    Cap - Aubrieli
    €64.22 €80.28
    20% - Birthday
    • One Size
    In stock for quick delivery
  • Modström - Jeans - IsoldeMD Solid Pants - Distressed Blue
    Modström
    Jeans - IsoldeMD Solid Pants
    €96.38 €120.48
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Modström - Jeans - IsoldeMD Solid Pants - Light Blue Wash
    Modström
    Jeans - IsoldeMD Solid Pants
    €96.38 €120.48
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • By Malene Birger - Top - Braga - Black
    By Malene Birger
    Top - Braga
    €85.66 €107.08
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • By Malene Birger - Top - Braga - Monogram Black
    By Malene Birger
    Top - Braga
    €85.66 €107.08
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • By Malene Birger - Pants - Polene - Black
    By Malene Birger
    Pants - Polene
    €128.55 €160.69
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • By Malene Birger - Pants - Polene - Dark Mahogany
    By Malene Birger
    Pants - Polene
    €128.55 €160.69
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • By Malene Birger - Pants - Polene - Monogram Black & Grey
    By Malene Birger
    Pants - Polene
    €128.55 €160.69
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • By Malene Birger - Pants - Cymbaria Trousers - Black
    By Malene Birger
    Pants - Cymbaria Trousers
    €257.20 €321.50
    20% - Birthday
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    In stock for quick delivery
    • Partly Recycled
    • Essentials
  • By Malene Birger - Pants - Cymbaria Trousers - Cinnamon Brown
    By Malene Birger
    Pants - Cymbaria Trousers
    €257.20 €321.50
    20% - Birthday
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Partly Recycled
    • Essentials
  • By Malene Birger - Top - Venazia - Dark Mahogany
    By Malene Birger
    Top - Venazia
    €107.10 €133.88
    20% - Birthday
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • By Malene Birger - Belt - Zoilo - Black/Gold
    By Malene Birger
    Belt - Zoilo
    €117.82 €147.28
    20% - Birthday
    • Onesize
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Belt - Zoilo - Dark Brown/Gold
    By Malene Birger
    Belt - Zoilo
    €117.82 €147.28
    20% - Birthday
    • Onesize
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Belt - Zoilo - Black/Silver
    By Malene Birger
    Belt - Zoilo
    €117.82 €147.28
    20% - Birthday
    • Onesize
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Belt - Zoilo - Dark Brown/Silver
    By Malene Birger
    Belt - Zoilo
    €117.82 €147.28
    20% - Birthday
    • Onesize
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Belt - Ouma - Black
    By Malene Birger
    Belt - Ouma
    €85.66 €107.08
    20% - Birthday
    • One Size
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Belt - Ouma - Dark Brown
    By Malene Birger
    Belt - Ouma
    €85.66 €107.08
    20% - Birthday
    • One Size
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Belt - Zoira - Black/Gold
    By Malene Birger
    Belt - Zoira
    €171.43 €214.29
    20% - Birthday
    • 120 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Belt - Zoira - Dark Brown/Gold
    By Malene Birger
    Belt - Zoira
    €171.43 €214.29
    20% - Birthday
    • 120 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Belt - Zoira - Black/Silver
    By Malene Birger
    Belt - Zoira
    €171.43 €214.29
    20% - Birthday
    • 120 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Belt - Zoira - Dark Brown/Silver
    By Malene Birger
    Belt - Zoira
    €171.43 €214.29
    20% - Birthday
    • 120 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Scarf - Cornelis - Black Signature
    By Malene Birger
    Scarf - Cornelis
    €96.00 €120.48
    21% - Birthday
    • 100 X 100 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Scarf - Cornelis - Dark Chocolate Signature
    By Malene Birger
    Scarf - Cornelis
    €96.38 €120.48
    20% - Birthday
    • 100 X 100 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Scarf - Cornelis - Feather
    By Malene Birger
    Scarf - Cornelis
    €96.38 €120.48
    20% - Birthday
    • 100 X 100 cm
    In stock for quick delivery
  • By Malene Birger - Scarf - Cornelis - Oyster Gray
    By Malene Birger
    Scarf - Cornelis
    €96.38 €120.48
    20% - Birthday
    • 100 X 100 cm
    In stock for quick delivery
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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