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Embrace the New Year

A new year is the perfect time for a fresh start. Discover our handpicked collection of wellness essentials and stylish fashion pieces designed to help you relax, rejuvenate, and step confidently into the new you. Treat yourself—you deserve it.

  • Beauty
  • Bathroom
  • Bedroom
  • Casual Fashion
Time for renewal

Rediscover yourself – a fresh start full of possibilities to renew you home and wellbeing

Beauty & Wellness
Bathroom Wellness
Midfull Bedroom
Comfy Styles
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  • By Malene Birger - Shirt - Derris - Whisper White
    By Malene Birger
    Shirt - Derris
    1.399,00 kr.
    • 32
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Organic Cotton
    • Essentials
  • By Malene Birger - Shirt - Derris - Black
    By Malene Birger
    Shirt - Derris
    1.399,00 kr.
    • 32
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Organic Cotton
    • Essentials
  • By Malene Birger - Shirt - Derris - Periwinkle Blue
    By Malene Birger
    Shirt - Derris
    1.399,00 kr.
    • 32
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Organic Cotton
    • Essentials
  • Studio Aarhus - Cup - Sparrow cup - White / brown
    Studio Aarhus
    Cup - Sparrow cup
    395,00 kr.
    • H9,5 x D8,8 cm / 175 ml
    In stock for quick delivery
  • Studio Aarhus - Cup - Sparrow cup espresso - Gråbrun / hvid
    Studio Aarhus
    Cup - Sparrow cup espresso
    280,00 kr.
    • H5,5 x D7,5 cm / 65 ml
    In stock for quick delivery
  • Studio Aarhus - Cup - Black sun cup - espresso - Hvid / sort
    Studio Aarhus
    Cup - Black sun cup - espresso
    280,00 kr.
    • H5-5,5 x D7-7,5 cm / 65 ml
    In stock for quick delivery
  • Studio Aarhus - Cup - Kvarts cup espresso - Hvid / lyseblå
    Studio Aarhus
    Cup - Kvarts cup espresso
    270,00 kr.
    • H5-5,5 x D7-7,5 cm / 65 ml
    In stock for quick delivery
  • Baum und Pferdgarten - Blouse - Jeevana - Baritone Blue Since 99
    Baum und Pferdgarten
    Blouse - Jeevana
    699,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • Skall Studio - Cardigan - Edie - Dark Grey Melange
    Skall Studio
    Cardigan - Edie Cardigan
    599,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
    • GOTS
  • Anine Bing - Blouse - Alessia Long Sleeve Tee - Cream & Black Stripe
    Anine Bing
    Blouse - Alessia Long Sleeve Tee
    1.349,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Anine Bing - Cap - Jeremy Baseball Cap - Brown
    Anine Bing
    Cap - Jeremy Baseball Cap
    449,00 kr.
    • One size
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Anine Bing - Cap - Jeremy Baseball Cap - Oatmeal Taupe
    Anine Bing
    Cap - Jeremy Baseball Cap
    449,00 kr.
    • One size
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Selected Femme - Cardigan - SLFLulu Knit Short Cardigan NOOS - Dark Sapphire
    Selected Femme
    Cardigan - SLFLulu Knit Short Cardigan NOOS
    599,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Essentials
  • Selected Femme - Cardigan - SLFLulu Knit Short Cardigan NOOS - Bleached Mauve Melange
    Selected Femme
    Cardigan - SLFLulu Knit Short Cardigan NOOS
    599,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
  • ROTATE by Birger Christensen - Blouse - Long Sleeve T-Shirt - Gray Pinstripe
    ROTATE by Birger Christensen
    Blouse - Long Sleeve T-Shirt
    599,00 kr.
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Organic Cotton
  • ROTATE by Birger Christensen - Blouse - Long Sleeve T-Shirt - Skyway Blue
    ROTATE by Birger Christensen
    Blouse - Long Sleeve T-Shirt
    359,40 kr. 599,00 kr.
    40%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Organic Cotton
  • ROTATE by Birger Christensen - Sweatshirt - Heavy Sweat Crewneck - Black
    ROTATE by Birger Christensen
    Sweatshirt - Heavy Sweat Crewneck
    1.199,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • Selected Femme - Knit - SLFManila LS KNit Cashmere O-Neck NOOS - Light Grey Melange
    Selected Femme
    Knit - SLFManila LS KNit Cashmere O-Neck NOOS
    1.599,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Essentials
  • HALO - Leggings - Women Training Tights - Black
    HALO
    Leggings - Women Training Tights
    749,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • HALO - Top - Women Training Bra - Black
    HALO
    Top - Women Training Bra
    449,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  •
    Aiayu
    Tank Top - Messhu Tank
    395,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • Mads Nørgaard - Pants - 2x2 Cotton Stripe Veran Pants - High Risk Red/White Alyssum
    Mads Nørgaard
    Pants - 2x2 Cotton Stripe Veran Pants
    849,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • Mads Nørgaard - Blouse - 2x2 Cotton Stripe Tuba Tee Ls - High Risk Red/White Alyssum
    Mads Nørgaard
    Blouse - 2x2 Cotton Stripe Tuba Tee Ls
    499,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • Selected Femme - Knit - SLFWola LS O-Neck - Black
    Selected Femme
    Knit - SLFWola LS O-Neck
    499,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Selected Femme - Knit - SLFWola LS O-Neck - Steel Gray Melange
    Selected Femme
    Knit - SLFWola LS O-Neck
    499,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Aiayu - Sweatshirt - Aiayu Circular Sweatshirt - Grey
    Aiayu
    Sweatshirt - Aiayu Circular Sweatshirt
    1.295,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • Aiayu - Pants - Aiayu Circular Sweatpant - Grey
    Aiayu
    Pants - Aiayu Circular Sweatpant
    1.295,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • Selected Femme - Vest - SLFLulu SL Button O-neck Vest - Light Grey Melange
    Selected Femme
    Vest - SLFLulu SL Button O-neck Vest
    499,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • ROTATE by Birger Christensen - T-shirt - Short Sleeve T-Shirt - Skyway Blue
    ROTATE by Birger Christensen
    T-shirt - Short Sleeve T-Shirt
    239,40 kr. 399,00 kr.
    40%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Organic Cotton
  • Selected Femme - Knit - SLFNukki LS Knit O-Neck - Medium Grey Melange
    Selected Femme
    Knit - SLFNukki LS Knit O-Neck
    419,40 kr. 699,00 kr.
    40%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Anine Bing - Sweatshirt - Alec Hoodie Sport - Red Cabernet
    Anine Bing
    Sweatshirt - Alec Hoodie Sport
    1.649,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • By Malene Birger - Shirt - Maye - Pure white
    By Malene Birger
    Shirt - Maye
    1.599,00 kr.
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    In stock for quick delivery
    • Essentials
  • Anine Bing - Sweatshirt - Miles Sweatshirt Letterman - Off White
    Anine Bing
    Sweatshirt - Miles Sweatshirt Letterman
    1.649,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • Anine Bing - Sweatshirt - Harvey Sweatshirt Signature - Heather Grey
    Anine Bing
    Sweatshirt - Harvey Sweatshirt Signature
    1.649,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Anine Bing - Pants - Karter Jogger - Heather Grey
    Anine Bing
    Pants - Karter Jogger
    1.349,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Baum und Pferdgarten - Knit - Clio - Calm Grey
    Baum und Pferdgarten
    Knit - Clio
    899,40 kr. 1.499,00 kr.
    40%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Baum und Pferdgarten - Cardigan - Cathie - Afterglow
    Baum und Pferdgarten
    Cardigan - Cathie
    959,40 kr. 1.599,00 kr.
    40%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • ROTATE by Birger Christensen - Pants - Washed Heavy Sweatpants - Black
    ROTATE by Birger Christensen
    Pants - Washed Heavy Sweatpants
    719,40 kr. 1.199,00 kr.
    40%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • ROTATE by Birger Christensen - Pants - Heavy Sweatpants - Light Grey Melange
    ROTATE by Birger Christensen
    Pants - Heavy Sweatpants
    599,40 kr. 999,00 kr.
    40%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • ROTATE by Birger Christensen - Sweatshirt - Heavy Sweat Hoodie - Black
    ROTATE by Birger Christensen
    Sweatshirt - Heavy Sweat Hoodie
    839,40 kr. 1.399,00 kr.
    40%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • Mos Mosh - Cardigan - MMThora V-Neck Knit Cardigan - Black
    Mos Mosh
    Cardigan - MMThora V-Neck Knit Cardigan
    999,00 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • MP Denmark - Socks - 3-pack - Black
    MP Denmark
    Socks - 3-pack
    219,00 kr.
    • 37/39
    • 40/42
    In stock for quick delivery
  • Meraki - Dog sweater - Hand Lotion - Northern dawn
    Meraki
    Hand Cream - Hand Lotion
    95,00 kr. 139,95 kr.
    33%
    • H16 x D6 cm, 275 Ml
    In stock for quick delivery
  • Wabi Sabi - Soap dish - Havgus Soap Grid - Large / Travertine
    Wabi Sabi
    Soap dish - Havgus Soap Grid
    499,00 kr.
    • W7 x L14 cm
    In stock for quick delivery
  • Wabi Sabi - Candle holder - Epode Candleholder - nr.4 / Travertine Silver
    Wabi Sabi
    Candle holder - Epode Candleholder
    1.299,00 kr.
    • H10 x W25 x D4 cm
    In stock for quick delivery
  • MP Denmark - Stockings - Megan Knee Socks - Black (col. 8)
    MP Denmark
    Stockings - Megan Knee Socks
    149,00 kr.
    • 37-39
    • 40-42
    In stock for quick delivery
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Renew your home with calm and well-being in focus

At Byflou.com you can find everything you need to bring a new and fresh energy into your home. Start in the bathroom with items that create a relaxed spa atmosphere, such as soft towels and beautiful soaps. These quality products combine functionality and aesthetics in a way that elevates the space. Treat yourself to exclusive bathrobes that bring a sense of luxury to everyday life. Enhance your interior with scented candles and home textiles that not only beautify your home but also create a relaxing atmosphere.

Renew your home with calm and well-being in focus

The best brands for self-pampering and wellness

With products from some of the most coveted brands like Aiayu, Skall Studio and Meraki, you get everything you need to bring renewal into your everyday life. Aiayu offers soft lounge styles in luxurious materials like organic cotton that combine comfort and elegance - perfect for quiet moments at home. Skall Studio complements with timeless basics that make it easy to build a versatile and timeless wardrobe. For the bathroom, Meraki offers a wide range of wellness products such as hand soaps, scented candles and body care to create a spa-like atmosphere in your home. These carefully selected products are designed to transform everyday life and give you a fresh start with style and wellness in mind.

The best brands for self-pampering and wellness | Byflou.com

Find inspiration for a fresh start to the year

Our selection is designed to inspire and enhance your everyday life. The soft basics from Aiayu and Skall Studio can be easily combined with other timeless wardrobe favourites, while towels and bathroom accessories can be matched with your existing decor. The scented candles add an extra dimension to the room and help create a sense of relaxation and luxury. Through our selection, you can not only update your home, but also create a lifestyle that focuses on self-indulgence and well-being. Let Byflou.com inspire you to find the balance between functionality and aesthetics - a perfect foundation for a fresh start to the year.

Find inspiration for a fresh start to the year | Byflou.com
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