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Party Season

Outfit inspiration for the season

Get inspired

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-minded women worldwide. At Byflou.com you’ll find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basic styles as well as for trendy and sporty designs. Explore our curated range of fashion, always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Shoes
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
A New Season

Explore new trends and fashion news for Spring Summer 2025

Get ready for party

Outfit Inspiration

SS25 trends

Fashion News

Cool details

Boots

Fashion trends 2025

Journal
Dresses of The Season

Spring Summer 2025

Explore dresses
Modström - Dress - TailorMD Dress - Moss Gray
Modström
TailorMD Dress
CHF 98.99
Samsøe & Samsøe - Dress - SALucindy Dress - SKYWAY
Samsøe & Samsøe
SALucindy Dress
CHF 148.55
Samsøe & Samsøe - Dress - SAMellys Dress - WHITE
Samsøe & Samsøe
SAMellys Dress
CHF 160.94
ROTATE by Birger Christensen - Dress - Kally Lace Maxi Dress - Chateau Rose
ROTATE by Birger Christensen
Kally Lace Maxi Dress
CHF 260.06
Aiayu - Dress - Strap Dress - Black Navy
Aiayu
Strap Dress
CHF 123.28
Stine Goya - Dress - Blouson Sleeve Midi Dress - Wallpaper Stripes
Stine Goya
Blouson Sleeve Midi Dress
CHF 278.64
Spring Jackets

Get inspired

Shop here
H2OFagerholt - Jacket - Airport Jacket - Ibex Brown
H2OFagerholt
Airport Jacket
CHF 247.67
H2OFagerholt - Jacket - Moon Jacket - Sand
H2OFagerholt
Moon Jacket
CHF 421.13
Modström - Leather Jacket - HullaMD Jacket - Black
Modström
HullaMD Jacket
CHF 322.01
Modström - Jacket - IsmaelMD Jacket - Black
Modström
IsmaelMD Jacket
CHF 309.62
HABIBA - Jacket - Polly Embroidery Jacket - Sea
HABIBA
Polly Embroidery Jacket
CHF 148.55
Ganni - Jacket - Print Denim Jacket - Leopard
Ganni
Print Denim Jacket
CHF 222.92 CHF 297.23
Sneaker Deal

Save 15% off all sneakers / CODE: SNEAKER15

15% Off All sneakers

Sneaker Deal
Asics - Sneakers - GEL Kayano 14 Wn' - Cloud Grey/Clay Grey
Asics
GEL Kayano 14 Wn'
CHF 160.94
Asics - Sneakers - GEL 1130 Wn' - Cream/Reddish Brown
Asics
GEL 1130 Wn'
CHF 105.19
New Balance - Sneakers - U530ADG - Silver Metallic/Parchment
New Balance
U530ADG
CHF 125.00
New Balance - Sneakers - M1906RCE - Metallic Silver/Deep Ocean
New Balance
U1906RCE
CHF 165.00
New Balance - Sneakers - M1906REE - Metallic Silver/Sea Salt
New Balance
M1906REE
CHF 165.00
Asics - Shoe tray - GEL-Kinetic Fluent - Glacier Grey/Steel Grey
Asics
GEL-Kinetic Fluent
CHF 198.11
 

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  • By Malene Birger - Crossbody bag - Ivy - Black
    By Malene Birger
    Crossbody bag - Ivy
    CHF 98.99
    • 25.5 x 18 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Bag - NEW Ivy Purse - Charcoal
    By Malene Birger
    Crossbody bag - Ivy
    CHF 98.99
    • 25.5 x 18 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Bag - NEW Ivy Purse - Dark Chokolate
    By Malene Birger
    Crossbody bag - Ivy
    CHF 98.99
    • 25.5 x 18 cm
    In stock for quick delivery
    • Essentials
  •
    By Malene Birger
    Crossbody bag - Ivy
    CHF 98.99
    • 25.5 x 18 cm
    In stock for quick delivery
  • By Malene Birger - Bag - NEW Loenna - Black
    By Malene Birger
    Crossbody bag - Loenna
    CHF 297.23
    • One
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Bag - NEW Loenna - Charcoal
    By Malene Birger
    Crossbody bag - Loenna
    CHF 297.23
    • One
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Bag - NEW Loenna - Dark Chokolate
    By Malene Birger
    Crossbody bag - Loenna
    CHF 297.23
    • One
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Crossbody bag - Loenna - Shale
    By Malene Birger
    Crossbody bag - Loenna
    CHF 297.23
    • One
    In stock for quick delivery
  • By Malene Birger - Shopper - NEW Abigail - Shale
    By Malene Birger
    Shopper - NEW Abigail
    CHF 284.84
    • One
    In stock for quick delivery
  • By Malene Birger - Bag - Abigail - Charcoal Signature
    By Malene Birger
    Bag - Abigail
    CHF 284.84
    • 48 x 28 x 12.5 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Bag - Abigail - Dark Chocolate
    By Malene Birger
    Bag - Abigail
    CHF 284.84
    • 48 x 28 x 12.5 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Bag - Abigail - Warm Brown
    By Malene Birger
    Bag - Abigail
    CHF 284.84
    • 48 x 28 x 12.5 cm
    In stock for quick delivery
    • Essentials
  • IVY Copenhagen - Jeans - IVY-Mia Jeans Wash New York - Denim Blue
    IVY Copenhagen
    Jeans - IVY-Mia Jeans Wash New York
    CHF 65.76 CHF 111.38
    41%
    • 25/30''
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    • 31/32''
    • 32/32''
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  • IVY Copenhagen - Jeans - IVY-Tara Jeans Excl. Greece Dark Blue - Denim Blue
    IVY Copenhagen
    Jeans - IVY-Tara Jeans Excl. Greece Dark Blue
    CHF 65.87 CHF 111.38
    41%
    • 25/32''
    • 26/32''
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    • 31/32''
    • 32/32''
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    • Partly Recycled
  • IVY Copenhagen - Jeans - IVY-Augusta Jeans 70's Stone Black - Black
    IVY Copenhagen
    Jeans - IVY-Augusta Jeans 70's Stone Black
    CHF 73.07 CHF 123.77
    41%
    • 25/30''
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    • 32/30''
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  • IVY Copenhagen - Jeans - IVY-Brooke Jeans Silver Grey Foil - Silver Grey
    IVY Copenhagen
    Jeans - IVY-Brooke Jeans Silver Grey Foil
    CHF 96.56 CHF 160.94
    40%
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  • IVY Copenhagen - Jeans - IVY-Brooke Jeans Wash Vigo - Denim Blue
    IVY Copenhagen
    Jeans - IVY-Brooke Jeans Wash Vigo
    CHF 65.87 CHF 111.38
    41%
    • 25/32''
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    • 32/32''
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  • Angulus - Boots - 7694-101 - Cognac
    Angulus
    Boots - 7694-101
    CHF 260.06
    • 36
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    • 42
    In stock for quick delivery
    • Essentials
  • Angulus - Boots - Hacker 7653-101 - Black / Black
    Angulus
    Boots - Hacker 7653-101
    CHF 185.72
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    In stock for quick delivery
    • Essentials
  • Angulus - Boots - Hacker 7653-101 - Buttermilk/Black
    Angulus
    Boots - Hacker 7653-101
    CHF 52.00 CHF 173.33
    70%
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  • By Malene Birger - Shopper - NEW Abi Tote - Shale
    By Malene Birger
    Shopper - NEW Abi Tote
    CHF 322.01
    • One
    In stock for quick delivery
  • By Malene Birger - Bag - Abi Tote - Black
    By Malene Birger
    Shopper - Abi Tote
    CHF 322.01
    • 57 x 33.5 x 16.5cm
    In stock for quick delivery
  • By Malene Birger - Bag - Abi Tote - Charcoal
    By Malene Birger
    Shopper - Abi Tote
    CHF 322.01
    • 57 x 33.5 x 16.5cm
    In stock for quick delivery
  • By Malene Birger - Bag - Abi Tote - Dark Chokolate
    By Malene Birger
    Shopper - Abi Tote
    CHF 322.01
    • 57 x 33.5 x 16.5cm
    In stock for quick delivery
  • Stine Goya - Dress - Fluid Short Dress - Bordeaux
    Stine Goya
    Dress - Fluid Short Dress
    CHF 137.77 CHF 229.09
    40%
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    In stock for quick delivery
    • Partly Recycled
  • Stine Goya - Cardigan - Linear Ruffle Cardigan - Partridge Brown
    Stine Goya
    Cardigan - Linear Ruffle Cardigan
    CHF 122.12 CHF 204.31
    41%
    • XS
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    In stock for quick delivery
  • Stine Goya - Dress - Long Sleeve Denim Dress - Two Tone Denim
    Stine Goya
    Dress - Long Sleeve Denim Dress
    CHF 120.62 CHF 204.31
    41%
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    In stock for quick delivery
    • Organic Cotton
  • Stine Goya - Dress - Voluminous V Neck Midi Dress - Watercolor Bloom
    Stine Goya
    Dress - Voluminous V Neck Midi Dress
    CHF 204.92 CHF 346.79
    41%
    • XS
    • S
    • M
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    • XL
    In stock for quick delivery
  • Stine Goya - Jacket - Boxy Straight Jacket - Tree
    Stine Goya
    Jacket - Boxy Straight Jacket
    CHF 159.75 CHF 266.25
    40%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Partly Recycled
  • Stine Goya - Pants - Wide Leg Long Pants - Infinity Blue
    Stine Goya
    Pants - Wide Leg Long Pants
    CHF 146.20 CHF 247.67
    41%
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    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • 100% Recycled
  • Stine Goya - Top - Contrasted Tie Top - Jet Black
    Stine Goya
    Top - Contrasted Tie Top
    CHF 95.02 CHF 160.94
    41%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Partly Recycled
  • Stine Goya - Knit - Long Sleeve Cropped Cardigan - Infinity Blue
    Stine Goya
    Knit - Long Sleeve Cropped Cardigan
    CHF 109.63 CHF 185.72
    41%
    • XS
    • S
    • M
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    • XL
    In stock for quick delivery
  • By Malene Birger - Beauty Box - Bae Box - Black
    By Malene Birger
    Beauty Box - Bae Beauty Toilet Bag
    CHF 284.84
    • 28 X 18 X 18 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Beauty Box - Bae Beauty Toilet Bag - Shale
    By Malene Birger
    Beauty Box - Bae Beauty Toilet Bag
    CHF 284.84
    • 28 X 18 X 18 cm
    In stock for quick delivery
  • By Malene Birger - Bag - Cebella - Black
    By Malene Birger
    Crossbody bag - Cebella
    CHF 520.24
    • Onesize
    In stock for quick delivery
    • Essentials
  • ROTATE by Birger Christensen - Pants - Washed Heavy Sweatpants - Black
    ROTATE by Birger Christensen
    Pants - Washed Heavy Sweatpants
    CHF 87.84 CHF 148.55
    41%
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    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • ROTATE by Birger Christensen - Pants - Heavy Sweatpants - Blue Horizon
    ROTATE by Birger Christensen
    Pants - Heavy Sweatpants
    CHF 73.07 CHF 123.77
    41%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • By Malene Birger - Bag - Noval - Black
    By Malene Birger
    Crossbody bag - Noval
    CHF 520.24
    • Onesize
    In stock for quick delivery
    • Essentials
  • Selected Femme - Vest - SLFAva Knit Vest - Irish Cream
    Selected Femme
    Vest - SLFAva Knit Vest
    CHF 59.39 CHF 98.99
    40%
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    • S
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    • XL
    In stock for quick delivery
  • By Malene Birger - Shopper - Abilla - Black
    By Malene Birger
    Shopper - Abilla
    CHF 371.57
    • 55 x 33,5 x 16,5 cm
    In stock for quick delivery
  • Maria Black - Earring - Sagene Stud - White rhodium plated
    Maria Black
    Earring - Sagene Stud
    CHF 43.24
    • L: 11,5 mm
    In stock for quick delivery
  • Maria Black - Earring - Sagene Stud - 18K Gold plated
    Maria Black
    Earring - Sagene Stud
    CHF 55.63
    • L: 11,5 mm
    In stock for quick delivery
  • By Malene Birger - Blouse - Mineas - Black
    By Malene Birger
    Blouse - Mineas
    CHF 234.04 CHF 396.35
    41%
    • 34
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    • 42
    In stock for quick delivery
  • By Malene Birger - Blouse - Calias - Vanilla Cream
    By Malene Birger
    Blouse - Calias
    CHF 131.59 CHF 222.89
    41%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Knit - Cimone - Twill Beige
    By Malene Birger
    Knit - Cimone
    CHF 160.85 CHF 272.45
    41%
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    In stock for quick delivery
    • Essentials
  • Rudolph Care - Body Wash - Softness In A Box - Body
    Rudolph Care
    Body Wash - Softness In A Box
    CHF 61.33
    • Onesize
    In stock for quick delivery
    • Limited Edition
  • Mos Mosh - Knit - MMThora V-neck Knit - Grey Melange
    Mos Mosh
    Knit - MMThora V-neck Knit
    CHF 111.38
    • XS
    • S
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    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Mos Mosh - Knit - MMThora V-neck Knit - Grape Leaf
    Mos Mosh
    Knit - MMThora V-neck Knit
    CHF 111.38
    • XS
    • S
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    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Mos Mosh - Knit - MMThora V-neck Knit - Ecru
    Mos Mosh
    Knit - MMThora V-neck Knit
    CHF 111.38
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Mos Mosh - Knit - MMThora V-neck Knit - Feather Gray
    Mos Mosh
    Knit - MMThora V-neck Knit
    CHF 111.38
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Mos Mosh - Knit - MMThora V-neck Knit - Salute Navy
    Mos Mosh
    Knit - MMThora V-neck Knit
    CHF 111.38
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Mos Mosh - Knit - MMThora V-neck Knit - Hydrangea
    Mos Mosh
    Knit - MMThora V-neck Knit
    CHF 111.38
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Mos Mosh - Cardigan - MMThora V-Neck Knit Cardigan - Black
    Mos Mosh
    Cardigan - MMThora V-Neck Knit Cardigan
    CHF 123.77
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Mos Mosh - Cardigan - MMThora V-Neck Knit Cardigan - Feather Gray
    Mos Mosh
    Cardigan - MMThora V-Neck Knit Cardigan
    CHF 123.77
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Mos Mosh - Cardigan - MMThora V-Neck Knit Cardigan - Ecru
    Mos Mosh
    Cardigan - MMThora V-Neck Knit Cardigan
    CHF 123.77
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • HALO - Sweatshirt - HALO x DBU Graphic Hoodie - Raven
    HALO
    Sweatshirt - HALO x DBU Graphic Hoodie
    CHF 123.77
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • HALO - T-shirt - HALO x DBU Boxy T-shirt - Raven
    HALO
    T-shirt - HALO x DBU Boxy T-shirt
    CHF 61.82
    • XS
    • S
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    In stock for quick delivery
  • HALO - Cap - HALO x DBU Cap - Black
    HALO
    Cap - HALO x DBU Cap
    CHF 49.43
    • One size
    In stock for quick delivery
  • Mos Mosh - Jeans - MMAshley Deluxe Jeans - Dark Blue
    Mos Mosh
    Jeans - MMAshley Deluxe Jeans
    CHF 98.99
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    • Essentials
  • Mos Mosh - Jeans - MMAshley Deluxe Jeans - Black
    Mos Mosh
    Jeans - MMAshley Deluxe Jeans
    CHF 98.99
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    • Essentials
  • Mos Mosh - Jeans - MMAshley Deluxe Jeans - Mid Blue
    Mos Mosh
    Jeans - MMAshley Deluxe Jeans
    CHF 98.99
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    • Essentials
  • Mos Mosh - Jeans - MMDara Deluxe Jeans - Dark Blue
    Mos Mosh
    Jeans - MMDara Deluxe Jeans
    CHF 111.38
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  • Mos Mosh - Jeans - MMDara Deluxe Jeans - Black
    Mos Mosh
    Jeans - MMDara Deluxe Jeans
    CHF 111.38
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    • Essentials
  • Mos Mosh - Jeans - MMDara Deluxe Jeans - Mid Blue
    Mos Mosh
    Jeans - MMDara Deluxe Jeans
    CHF 111.38
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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