The suit has long been a symbol of classic style and elegance, but why leave it in the closet between formal events? With a few simple styling tips, the suit can be revitalised and become your go-to for both work and play.

At ByFlou, we love the festive season and the opportunity to dress up in pretty dresses and new clothes. We've put together six different outfits to inspire your next purchase for the festive season.

At Byflou, we guide you to find the perfect outerwear to invest in, with everything from classic coats, sporty vests, trendy transitional jackets and warm winter jackets.

Our Fashion & Jewellery Buyer, Ida, has carefully selected the trends that she believes will define the coming year.

Jeans are an essential part of any wardrobe, but finding the perfect pair can be a challenge. We focus on the quality of materials, fit and sizes so you can find the perfect jeans for you.

Find the most important must-haves for this year's festivals and get inspired for trendy urban outfits, perfect for musical adventures and outdoor experiences

Explore our summer lookbook with inspiration for the best guest outfits.

Explore our curated lookbook of the best outfits for this year's students.

Discover how this season's trends can update your summer wardrobe with a sophisticated and feminine flair, perfect for summer parties

Is your wardrobe overflowing, yet you feel like you never have anything to wear? Then the capsule wardrobe concept might be the solution for you.

Individuality and style merge in an explosion of creativity in the fashion year 2023. This year is filled with exciting directions that embrace the past and redefine the future.

Whether you're an experienced perfume collector or you're looking to find your first signature scent, this guide will help you understand the different fragrance families, notes and concentrations.

Byflou's sunglasses guide will help you choose the right sunglasses for you and your face shape, as well as tips for finding the best protective sunglasses.

Sneakers have been a central part of the fashion scene for many years, and in recent decades, sneakers have become the footwear of choice for many - for everyday life, work and parties.

Every now and then, your jewellery needs a little extra care. To make sure your jewellery stays beautiful for years to come, here's a guide on how to clean and care for your jewellery.

If you're looking for inspiration for the perfect New Year's outfit to welcome the new year, we've got plenty of suggestions for the season's most festive outfits.