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Etonic

Etonic is a brand with deep roots in sports history and an undisputed icon in athletic footwear. Founded in Massachusetts in 1876, Etonic is known as the very first sports shoe brand in the world. Over generations, the brand has built a reputation for unrivalled comfort, groundbreaking innovation and uncompromising quality.

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Etonic shoes with iconic retro design

Founded in 1876 in Massachusetts, Etonic has since established itself as a pioneer in sports footwear. As the first sports brand in the world, Etonic has been a pioneering force in the development of athletic footwear. The brand has maintained a strong belief in comfort, innovation and performance, setting the standard for how modern sports shoes should be designed. Etonic shoes are developed with a special understanding of the body's movements and the athlete's needs - a focus that has been central to the brand's design philosophy since the beginning.

From the early models that revolutionised the sports world to today's retro-inspired silhouettes with a feminine touch, Etonic has managed to unite classic aesthetics with modern function. The design is characterised by clean lines, timeless colour combinations and high-quality materials. Each pair of Etonic trainers tells a story of innovation and tradition in perfect balance. At the same time, the brand has established itself as a collaborator with strong international brands, strengthening its global position and adding new dimensions to its design expression.

Etonic trainers - classics in a new interpretation

Over the years, Etonic has refined its collection and created a range that appeals to both sports enthusiasts and style-conscious consumers. The brand's DNA is rooted in a strong sports heritage, but is now expressed with a contemporary and urban look that makes Etonic sneakers relevant far beyond the boundaries of sport. Etonic offers a wide range of sneakers that combine technical functionality with an aesthetic characterised by retro inspiration and modern detailing.

Among the most popular models are classics that feature nostalgic references to the 70s and 80s, but updated with today's comfort technology and lightweight materials. Etonic shoes are not just footwear - they are an extension of the wearer's personality and lifestyle. Their versatility makes them ideal for both everyday wear and more active purposes, making them particularly popular among those looking for a versatile and stylish alternative to traditional trainers.

Etonic sneakers in creative collaboration

A key element of Etonic's modern profile is the brand's ability to innovate through exclusive collaborations with leading designers and fashion houses. A particular highlight is the collaboration with Copenhagen-based fashion brand Baum und Pferdgarten, where sporty functionality meets Scandinavian femininity in a collection that has already achieved cult status.

The collection was first presented during Baum und Pferdgarten's AW24 show and elegantly showcased Etonic's retro-inspired silhouettes as a natural element of the festive anniversary collection, proving Etonic's ability to engage in relevant cultural conversations while strengthening its presence in the Scandinavian market. The collection with Baum und Pferdgarten is a clear example of how Etonic is able to reinterpret its historical heritage in a contemporary setting and deliver products that excite sneaker enthusiasts and fashion connoisseurs worldwide.

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