Fashion Trends 2024
Gingham Check
Checks have always been a classic pattern in the fashion world and have adapted over time. In recent collections, gingham check has gained a place, especially in GANNI's AW24 collection and of course at Aiayu, where the chequered print is a signature. The narrow, multi-dimensional print, first made fashionable by the British Mods of the 60s, is often seen in neutral, monochromatic tones, but with a subtle hint of a red, blue or green undertone.
Corduroy
Corduroy has made a subtle comeback in the fashion world this year, which is clearly demonstrated through this year's various collections, including Aiayu and Mads Nørgaard. This luxurious material previously synonymous with the 70s is now back in a modern and relaxed form. Instead of high-waisted wide-leg trousers and form-fitting jackets, this year we're seeing baggy, relaxed trousers, large bomber jackets and even accessories in corduroy. We're seeing it especially in deep, rich colour tones like burgundy and navy.
Leopard Print
At Copenhagen Fashion Week earlier this year, we could already sense a rise of this print in the new collections, but the sheer volume of leopard print - and other types of animal print - has really shown its character. We don't think leopard print has ever completely left the fashion spotlight, and we see it as a regular part of the pattern catalogue in the same way as stripes and checks. However, animal print has reinvented itself in the form of denim, as prints on shoes and bags, or as faux fur materials.
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- Partly Recycled
Jorts
One of the biggest trends of the summer is undoubtedly jorts. The famous - and sometimes despised - fusion of oversized denim jeans and casual shorts usually evokes a dad-on-holiday aesthetic. However, the trend is not the odd man out among this year's trends, as we generally see collections showing less skin and being influenced by unisex styles, in which jorts fit perfectly. Styled with tall biker boots, colourful sneakers or feminine ballerinas, jorts are here to stay - at least this summer.
- Organic Cotton
