ByFlou.com | &Tradition
Betty TK1
We are at ByFlou proud to present our first product collaboration with &Tradition.
A collaboration based on a long-standing admiration for &Tradition's flair for aesthetics, their ability to reinvent old Danish classics, in new modern contexts and at the same time showcase some of the new classics of the future.
At ByFlou, we share many of the same values as &Tradition.
Our goal with the collaboration is therefore to unite the two design universes into a single piece of furniture that is simultaneously classic, timeless and with an unexpected twist.
A ByFlou farvorite
Betty TK1, first launched in 2019 for design duo Thau & Kallio, has a very special place in the ByFlou universe.
The chair is not only a best-seller in our store and webshop, but is also a true favourite of the ByFlou team. With its unique comfort and classic Nordic design, Betty has won a place in ByFlou's heart.
The Betty chair is full of charm and soul, and with our new exclusive colour 'Monarch', we have turned the classic &Tradition chair into a playful and eye-catching piece.
Monarch Blue
The trendy royal blue has taken over the world of interiors and fashion in recent seasons, and with our new collaboration we want to introduce the deep blue to the world of furniture.
'Monarch' has been carefully selected by the ByFlou team from many colours in neutral, vibrant and pastel shades. But 'Monarch' is undoubtedly a colour with a statement.
Combined with TK1's simple design and the natural linen wicker seat, the royal blue colour creates a unique contrast that adds personality, life and a bit of ByFlou's very own soul to your own home.
ByFlou x &Tradition Betty TK1 Chair in 'Monarch' is available online at ByFlou.com and in our store in Hobro from 30. September 2022. The chair is produced in a limited number and will be available as long as stock exists.
